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The Itsa as featured on BBC’s Dragons’ Den

Since making it’s first appearance launch on Dragons' Den way back in 2004, the Itsa quickly went on to prove the Dragons wrong almost overnight and has gone on to sell the quirky beach towel and bag hundreds of thousands of units Worldwide! It's not often the Dragons' miss a trick, but the Itsa was always going to succeed - given it's a beach towel that singlehandedly cancels out almost every frustration you have relaxing on the beach in terms of clever organisation, shear comfort, super-practicality, hidden security and maximum style.


The Daily Express - We’ve Slain The Dragons

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